Learning how to sell products on Telegram in 2025 can unlock a new world of e-commerce opportunities. With over 900 million active users, Telegram has become much more than a messaging app—it’s now a powerful platform for marketing, brand building, and direct sales.
Whether you’re a small business owner, digital creator, or reseller, Telegram channels and groups allow you to reach a targeted audience, showcase products, and take orders without building a website. The good news? You don’t need advanced tech skills — just the right strategy, tools, and bots.
In this step-by-step guide, you’ll learn how to sell products on Telegram, from creating your store and gaining followers to automating payments and marketing your channel in 2025.
Why Sell Products on Telegram?
Before we dive in, let’s understand why Telegram has become a leading platform for direct online sales:
- Massive Global Audience: Over 900 million active users worldwide.
- High Engagement Rate: Messages and posts have a higher visibility rate than emails or social media ads.
- Free Promotion: Organic growth through shares and referrals.
- Automation Possibilities: Use bots to handle orders, payments, and customer support automatically.
- Privacy and Security: Telegram offers trusted encryption that builds buyer confidence.
With the right setup, you can turn your Telegram channel into a professional online store.
Step 1: Create a Telegram Channel for Your Business
To sell products on Telegram, you need a dedicated Telegram channel where you showcase items and interact with followers.
How to create it:
- Open Telegram → Tap the menu icon → Select New Channel.
- Name it with a keyword-rich title (e.g., “TechGear Deals 2025” or “BeautyHub Store”).
- Add a profile photo, theme color, and an engaging description.
- Set your channel to Public for easy access or Private for exclusive customers.
- Copy your channel link (t.me/yourchannelname) to share it online.
Your Telegram channel now acts as your online storefront.
Step 2: Set Up a Product Catalog
A well-structured catalog helps users browse your items easily. You can display your products manually or use automation bots.
Manual Method:
- Create a separate post for each item with:
- High-quality image
- Product name and details
- Price and available stock
- Order instructions or payment link
Automated Method (Recommended):
Use bots such as:
- @ShopBot — Helps build and manage a full online catalog inside Telegram.
- @Manybot — Allows you to structure menus for products and send automatic replies.
- @BotFather + @PaymentsBot — Create your custom store bot and integrate payments easily.
Automation makes it easier to manage hundreds of products and track sales without extra software.
Step 3: Set Up Payments and Order Processing
One of the best updates in 2025 is Telegram’s growing support for in-app payments.
Here are the safest options to receive payments when you sell products on Telegram:
- Telegram Payments API:
- Supports popular gateways like Stripe, PayPal, and YooKassa.
- Works with your bot for instant transactions.
- Buyer never has to leave Telegram.
- Manual Payments (Simple Method):
- Share your payment link (PayPal, Cash App, or UPI) directly in messages.
- After confirmation, update order status manually.
- Crypto Payments (Optional):
- Some sellers use bots like @CryptoBot or @BitPayBot to accept Bitcoin or stablecoins.
Choose the method that matches your market and audience location.
Step 4: Promote Your Products
Just like in any marketplace, marketing matters. Use these Telegram-specific promotion strategies:
1. Collaborate with Influencers:
Partner with popular Telegram channels that share similar audiences. Sponsored posts or shoutouts work well for targeted visibility.
2. Offer Discounts or Giveaways:
Host time-limited offers using bots like @GiveawayBot to boost engagement.
3. Use Hashtags and Categories:
Organize your posts using hashtags like #electronics or #fashion2025 to help users find products easily.
4. Cross-Promote:
Share your Telegram link on Instagram, WhatsApp, or your website to attract more buyers.
5. Automate Posting:
Use bots such as @ControllerBot or tools like Telepost.io to schedule daily product posts.
Marketing consistency is key to growing sales through Telegram.
Step 5: Manage Customers with Bots
Customer management is easier than ever with Telegram’s advanced bots.
Here’s how automation helps you stay efficient:
- @ShopBot: Handle orders, send receipts, and update stock in real-time.
- @SupportBot: Provide automated responses to FAQs.
- @CRMbot: Manage customer lists, order history, and feedback collection.
- @MailingBot: Send bulk updates or promotional messages to your subscribers.
These bots eliminate the need for manual replies and improve customer satisfaction.
Step 6: Track Sales and Engagement
To refine your sales strategy, track channel activity and audience behavior.
Use tools like:
- @Combot — Detailed analytics on active users and post engagement.
- @TelemetrBot — Track reach, impressions, and referral stats.
- Google Sheets Integrations — Automatically log sales and customer data using Make.com or Zapier.
Analytics let you see what products perform best and which campaigns bring real sales conversions.
Step 7: Scale with Automation (2025 Tricks)
Once your store grows, scaling becomes easier with automation workflows such as:
- Auto-post from your website or Shopify store.
- Use Make.com (formerly Integromat) to send product updates directly to Telegram.
- Segment your audience.
- Send targeted offers to repeat buyers using custom subscriber lists.
- Integrate ChatGPT-powered AI bots.
- Use AI to answer customer inquiries or recommend products automatically.
With these smart tools, your Telegram channel can run like a mini e-commerce platform.
Best Bots to Sell Products on Telegram in 2025
| Bot Name | Function | Price |
|---|---|---|
| @ShopBot | Create online stores within Telegram | Free/Paid |
| @Manybot | Menu-based catalog builder | Free |
| @PayBot | Accept payments through multiple gateways | Free |
| @TelepostBot | Schedule automated product postings | Free |
| @GiveawayBot | Run contests and promotional giveaways | Free |
| @SupportBot | Automated customer service | Free |
| @CRMbot | Customer management and feedback integration | Paid |
| @Combot | Channel analytics and performance insights | Free/Paid |
These bots together fulfill every requirement—from showcasing products to payment, analytics, and marketing.
Tips for Successful Product Sales on Telegram
- Focus on trust: Use authentic product photos and reviews.
- Engage your audience: Run live polls, Q&As, and giveaways.
- Use pinned posts: Keep latest offers visible at the top.
- Reply quickly: Fast communication increases conversion.
- Combine automation and personal touch: AI bots can handle tasks, but personal messages still build loyalty.
Even in the age of automation, human connection sells best.
Frequently Asked Questions (FAQ)
1. Is Telegram good for selling products?
Yes. Telegram allows direct audience connection, group marketing, and in-app transactions—ideal for entrepreneurs.
2. Can I sell products without a website?
Absolutely. Your Telegram channel can serve as a standalone store.
3. Are payments secure on Telegram?
Yes, Telegram Payments API encrypts all transactions for safety.
4. How can I attract buyers to my channel?
Promote via social media, collaborate with influencers, and optimize post titles and visuals.
5. Does Telegram take a commission on sales?
No. Telegram currently doesn’t charge platform fees, allowing sellers to keep full profits.
Conclusion: Grow Your Business with Telegram Sales in 2025
If you’re looking to start or expand your online business, learning how to sell products on Telegram is one of 2025’s most profitable digital strategies. Telegram’s simple setup, free tools, and automation bots make product selling efficient for both beginners and established brands.
By setting up a well-structured channel, leveraging bots for automation, and engaging your audience strategically, you can build a loyal customer base and scale income — all within Telegram.
Start today, and turn your Telegram channel into your most powerful sales platform!